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A professionally designed logo can really give your business a jumpstart and help your business get the attention and clients required to succeed. The right logo, with the right characteristics, will effectively boost your company’s visibility, credibility and memorablity – which in short means more business for you!
The key characteristics of a good logo include
- Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.
- Memorability- This ensures that your logo stays at the forefront in the mind of your potential clients and that they will think of you the next time they have a need.
- Meaningfulness – This ensures that your logo will spread the message about the distinguishing characteristics of your business.
- Uniqueness – This helps you to distinguish your company or industry from its competitors. For example, if everyone in your industry uses a particular symbol, like the case of travel agencies who often use globes in their logos, try to use something else – this will make your logo look different and uncommon.
- Professionalism – This can be portrayed in the choice of quality of the graphics, the printing and the paper on which your materials are printed.
- Timelessness -This will ensure that you do not require to redesign your logo in just a few years and that your investment and equity used in your logo design will be lasting.
- Differentiation between the colors in your logo – This is just not in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale, enabling even colorblind people to see it.
- Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.
- Scalability- This ensures that your logo looks equally good in every size, be it on a business card, on a sign for your business (or a billboard!), or at any size in between. To make your business' name legible at different logo sizes, make sure that your designer chooses a font that is easily readable.
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