After testing various strategies, tips and tricks given in many promotion sites, we've come up with a few simple but important tips to help your website get a better listing, position and ranking in the popular search engines. The guidelines listed below are easy to follow and are guaranteed to give you good results. Let’s go through them right now!
- Quality Site with Quality Content
- Promote only quality sites- The first and most important rule is to promote only quality sites. Do not waste your time promoting junk sites, as it will not pay off in the long run. Therefore, you must be willing to spend time developing a quality website, if you want your promotion efforts to pay off.
- Keep adding new pages, getting new links and updating your site Though the first month you won't seem to be doing too well, you will see your hits increasing over the months as you keep adding new pages, getting new links and updating your site. Your site will get more traffic as time goes by.
- Never underestimate the importance of small websites . Once small websites come to your website and like what they see they will usually link to you with a good review.
- Build a quality website . If you have a good website you will definitely get a lot of traffic over time.
- Come out with original content for your website -- Try to come out with something original or slightly different from what your competitors have to offer. Write articles related to your field of experience and focus it on specific topics. The idea is to write something a little different from the norm to draw visitors to your site as a great article on topics that already exist will only be lost in the search engines. For e.g. If we were to write on 'website promotion', we would have thousands of sites competing with us in the search engines. Whereas if we were to write on 'website Promotion Tips and Advice' we would have a better chance of ranking high in the search engines. This would result in visitors coming to the particular page and through this to our website promotion page or services page.
An advice from personal experience
When we first launched Entheos I wrote this entire website promotion guide on very generic and common keywords. I had made these great pages on keywords such as search engine submission, meta tags, link popularity etc. that I was certain people would search for. What I didn't realize was that there were thousands of sites already offering what I had written about, as a result of which my pages never came up in the first few pages of search engines. Though they were good pages they failed to bring any traffic to Entheos. I then changed my strategy and wrote articles on slightly different topics - like Google Tips 'n' Tricks, Altavista Tips and boy did we do well in the search engines. The result- my pages got the 1st position in the search engines a consequent increase of traffic. I wrote these articles because I had just learnt of some new tips after a lot of experimentation and research, which I was dying to share them - the rest is history!
Don't use generic or common keywords –
- While preparing your meta tags don't use generic or common keywords
- Use a combination of keywords and see if you can make them different from your competition. This would give you a better chance with the search engines.
Important Tip : The golden rule for effective search engine submission is that all your important keywords should appear in your title, description, content and alt tags of your web page. This increases your keyword density and helps in boosting your ranking with the search engines.
- Concentrate on the Big Search Engines
Focus on the search engines that are sending you the most amount of traffic - understand their strategies, study their sites, visit forums and get as much of information as you can to tackle them. Google is my favorite search engine due to which I've really been concentrating on our listing, ranking and links in Google. It has brought us the most amount of traffic (more than 40 times the other search engines - no kidding!). Here are some important features of why Google can bring in more traffic for your site-
- Google takes keywords from the content as well as the meta tags resulting in a good chance of your website getting ranked high, especially when the search consists of unique keywords.
- It gives a lot of importance to link popularity, so getting many quality sites to link to yours can therefore help get rid of a lot of unwanted competition.
Important tip- Contrary to popular belief Excite, Lycos, HotBot, Direct Hit don't send much traffic. Google by far is the Best.
Get Like-minded Sites to Link to You
Link Popularity is the key to high search engine ranking and placement for your website. It refers to the number of sites that link to you, the main idea behind link popularity being that other sites link to you only if you are a quality site offering quality resources. Therefore get quality sites to link to you and you will get
- A good ranking in Google - Google uses link popularity to rank its websites
- More traffic to your site - Usually sites that link to us send us more traffic than the popular search engines.
Be Patient - Traffic increases over time
Don't expect miracles to happen overnight. Promotion is a continuous process and within time you will see your site coming up in search engines, getting better placement and sending you more visitors. For this you need to be involved in the promotion process for which
- You need to continue to update your site, add new articles and resubmit to search engines.
- Check your ranking every month.
- Check your website statistics to see which sites are sending you the most traffic.
- Work on getting new sites to link to you.
- Tweak the pages that are not sending you any visitors.
Best of Luck!
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