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Tips for creating a Powerful Logo

 

Here are some important tips to create a good logo for your concern

 

  • Make Your logo compatible with your image
  • Financial or legal institution
    • Use a logo that is more conservative in design and color. Navy blue, maroon, and dark teal are good color selections for projecting a conservative image.
  • Artist or a state-of-the-art computer company ,
    • Use a logo that is more abstract and contemporary.
    • Shapes and symbols are good choices for an abstract look.
    • Use black and white as colors on a unique design to give a contemporary look and feel.
    •  

  • Make Your logo design simple
  • Your logo should be simple since
    • People process an image in their mind more readily than words alone.
    • The simpler your logo, the easier it will be for your graphic designer to resize and recolor it for various design purposes.
  • Use
    • Various sizes of your logo(small, medium, and large),
    • A web version and a print version of your logo and
    • a black-and-white and color version of your logo
  • Plan beyond - Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.
  •  

  • Make Your logo unique and recognizable
  • You logo must have unique a unique corporate identity so that
    • People see a visual representation of your company or business.

      When people see your logo, you want them to immediately associate the logo design with you and no one else. For this, make sure that

    • Your logo is not a piece of clip art since someone might associate that clip art with your competitor.
    • You do not use an image or a typeface that is all too common as it defeats the purpose of having a logo, and can even have a negative backlash among your audience who would view your company as unimaginative.
  • You do not violate any copyrights or trademarks of other companies . If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo. What it would cost you in time and money to have it redone would be very small compared to winding up in court for a copyright violation.

To sum it up if you have a logo that is simple and unique, and if people visit your web site repeatedly, people will definitely associate your logo with your company.  When done properly, a logo is one of the simplest ways to make an impact of brand name recognition.

 

 

 

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