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| Tips to create concept for logo |
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Guidelines to create a concept for your logo
Once you have selected the name for the logo the next important part is to get the concept for the logo. The process is similar to selecting the name for the logo and is done as follows
- Determine the content and nature of your logo
- what your logo should say about your company.
- how to represent your company- There are many ways to do this
- You may come up with an image related to a business like a house for a real estate or a car for a car dealer
- It could be just an abstract image representing company’s philosophy – Not all business can be easily associated with any kind of particular image. For example a programming company doesn't have many images to be associated with (except a computer), so in this situation it would be recommended just to concentrate on an abstract image and just to represent the feel of the companies' business rather then just coming up with a particular image.
- For companies dealing with more than one business, they would prefer to have a more generic image.
- Make your logo simple and meaningful-People can easily memorize a simple object with some kind of meaning.
- Advertise your logo -Most people who order a logo want it to look like that of some other well branded companies like McDonalds or AOL. These great logos are very recognizable only because they are well advertised.
- Give a good feel to your logo – What kind of feeling does the logo transmit while standing alone as well as in a crowd? Make sure to
- Avoid too many sharp edges as they can create a feeling of danger or caution
- Use a color which makes the logo look noticeable but not too intimidating.
- Let your logo to a particular place, industry, or even a person, depending upon the purpose of the company and the marketplace.
- Use an art style that is unique, easily reproducible, and is suitable for your business its market.
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