10 Tips To Effective Search Engine Submission And Promotion
- Create relevant meta tags
- Create relevant meta tags after studying your competition by coming up with the most important keywords for you site.
- All the pages in your web site must have the relevant keywords, title and description.
- Repeat the Keywords in your Content
The keywords used in your meta tags should be repeated in your content, specially in the heading and the first paragraph.
- Put keywords in the image Alt Tags
- Since some search engines index the alt tags, put your keywords in the image alt tags.
Note - The golden rule for effective search engine submission is that all your important keywords should appear in your title, description, content and alt tags of your web page. This increases your keyword density and helps in boosting your ranking with the search engines.
Create doorway pages for your most important keywords. These keyword specific pages will rank higher in the search engines and can be used as a doorway to your site.
- Confirm the readiness of your site
Since directory submissions are reviewed by people, make sure your site is 100% complete before submitting it.
- Do not put special Symbols in your URL
Don't put any special symbols in your URL (e.g. &, %,=, $ ,? ) as Search engines cannot recognize these symbols.
Try to stay in the good books of search engines good books by not spamming. Spamming includes excessive keyword repetition, machine generated doorway pages with little or no content and pages that contain invisible text.
- Submit to the Major Search Engines and Directories
- Submit your web site to the 10 big search engines and directories to generate maximum traffic
- Keep checking to see if your web site is indexed.
- Make sure that you are listed in Dmoz, Direct Hit and Inktomi as their results are used by a number of other important search engines.
- Do not change the URL of your pages after submission
Once you submit your web site, make sure that you
- Never change the path of any of your web pages
- Don't rename a file or change the file extension,
as this can really hurt your promotion efforts since it will show up as a dead link in the search results page.
Do not expect miracles to happen overnight as it may take anywhere from 2 weeks to 5 months to be indexed in the big search engines and directories. Meanwhile,
- Keep checking every week and be patient.
- Continue to add quality content to your site.
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