What is copywrting?

Most dictionaries define a copywriter as, one who writes or prepares copy (esp. of advertisements) for publication. In more general terms, copywriting is an art, a craft, a creative skill and can be accurately defined as the follows

“ Copywriting is selling with words, the art of presenting written material, either advertisements or detailed information, in such a way as to cause the reader to respond to the writer´s offer”

Good copywriting demands a response in the mind of the reader such as "I need to keep reading." "I have to take up that offer." "I need to buy one of these today." "That´s the best and clearest information I´ve ever read on this subject." "Wow, I didn´t know that.”

Who can do copywriting?

• Copywriting is an art, a craft and almost a science and the skills and principles involved can be learnt by ANYONE who takes the time.
• You do not need a degree or years of training to become a good copywriter. instead you must follow principles and practice, practice, practice.
• Good copywriting techniques applied to your work will rapidly increase the response rates to whatever it is you are communicating.

Note - Even the greatest copywriters will tell you that no matter how well you write, you will not be able to move everyone.

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