(Reuters) - DoubleClick Inc, an Internet advertising company, recently released a survey showing that
e-mail promotions can yield merchants strong results.
The company said a survey of more than 1,000 Internet users found that more than 82 percent of them had made a purchase online during the past year as a result of some sort of advertisement they received through email. That compared with 61 percent in the year before. The study found that 37 percent of shoppers made an immediate, or impulse, purchase in response to an email promotion, up from 20 percent last year.
Email marketing is cost effective, saving you money compared to printed mail shots, it is targeted and personalised maximising your return and you can track the response. Unlike posting a paper flyer out to clients, you can know exactly how many people have read your marketing and whether they then went to the site to find more information.
Why use E-mail marketing?
1 Send regular email newsletters.
2 Keep customers informed of news and special offers.
3 Increase repeat custom.
4 Maintain awareness of your website.
5 Promote word of mouth advertising as people forward their emails on.
6 Allow prospects to sign up for an e-brochure.
7 Easily Incorporated into your Web site.
8 Send attractive HTML emails.
9 All hosted on our servers - no software to download or install.
We have created a simple to use, all inclusive E-mail marketing solution that has proved popular and produced quantifiable results for organisations of all sizes. Maa Mail allows you to deliver information directly to your customers by e-mail, quickly and cost effectively. You send us the copy, detailing your latest offers, services and company news to Maa. Our designers take the copy and images and put it into an attractive newsletter format. Our powerful mail servers then personalise each mail with the recipients name and despatch the newsletter to your customers. The whole service is managed for you, Maa makes sure that the letter only goes to people who want it and monitor the delivery and provide you with a delivery report. Visitors to your site can enter their email address and be automatically added to the database. If you have a new product or service or a special announcement, it is quick and simple to tell your customers about it. Simply send the details to Maa and we will put the information into an attractive colourful e-mail and despatch it to your customers. This is all done by the next working day, ideal for keeping your customers informed.
Back to Web Marketing Services
|
